Murad

Shop Online The history of Murad Inc. is fascinating and has its roots in the United States, thanks to its founder, the doctor, pharmacist, university teacher, dr. Howard Murad. The revolution in Murad Inc.'s skincare has been treating, for more than 25 years, the skin of human beings as part of a whole, made up of body and mind, to be pampered and treated with kindness, to achieve full well-being . The concept of well-being, in this perspective, refers to a state in which one feels really good and feels a sensation of fullness, gratitude and serenity. Therefore, not only the eyes but also the skin is the mirror of the soul, which reflects the well-being or the states of malaise of a person.

The skin care items created and distributed by Murad therefore constitute a balanced mix of scientific research applied to products for daily use, capable of nourishing and retaining the right amount of water inside the cells.

It is just one of the 19 patents of dr. Murad to contain the secret to supply the cells with the water they need to keep the skin hydrated and elastic; the so-called skincare revolution, a term coined by the professor himself, aims to strengthen the cellular tissue of the skin from within, without resorting to cosmetic surgery.

The barrier function against external aggressions, such as stress, smog and frenzy of daily life, requires that the skin can continuously regenerate itself through cell turnover.
This is why Murad skin care products are considered an authentic medical and aesthetic treatment at the same time, because they aim to fully reconstitute the general health of body and mind, through the skin and vice versa, in a process of fluid exchange and I continue.

The pillars of the Murad brand philosophy
As you can imagine, Murad Inc.'s revolutionary idea, applied to each individual product, has gradually become very successful over the past 25 years, so much so that the US company's philosophy soon traveled around the world.

The pillars on which Murad's story is based include science, culture and a broad knowledge of the human being, seen as a whole and contextualized in his contemporary action.

Nourish your skin is the first of the Murad pillars: starting from the assumption that the skin is healthy when its cellular level is healthy, the brand's products contain active ingredients that reinvigorate the protective function of the skin as a barrier from internal and external agents, ensuring adequate cell turnover.

Eat your water is Murad's second pillar: it is essential to take an adequate amount of fruit, vegetables and foods rich in water every day, to nourish the skin with better absorption of liquids by the body.

It is also essential to drink a lot, but contrary to a myth that Murad dispels, not too much, because the risk is that of a significant loss of vitamins and mineral salts, essential for neuro-cellular balance.

Reawaken your body, is the third principle of Murad's philosophy: green light to physical activity, to the extent that this promotes the circulation of oxygen inside the cells, to effectively fight free radicals, the most dangerous for the skin.

Be kind to yourself: it's a treatment that everyone should give themselves every day, regardless of lifestyle and skin type.
In fact, no treatment can be considered fully effective if the awareness does not emerge that taking care of one's spirit is also essential, to ensure a healthy structure for the skin, which significantly improves the perception of oneself and, consequently, also one's image.
The Holistic Revolution of Dr. Murad includes formulations that are the result of years of scientific studies and worldwide recognized patents; for this reason, Murad Inc. products ensure high performance and well-being for the skin.

Murad products: the daily treatment for the skin
The line of skincare products includes peelings, tonics, serums and anti-aging creams; in general, everything the skin needs to keep the level of cellular hydration constant.
The Murad Italia company distributes all the brand's items, available by type and categorized by skin problems. In particular, it is possible to order products online with excellent shipping conditions, without leaving home: moreover, together with each package, many free samples will be included, which, together with Murad's periodic offers, allow you to save money and take better care of your skin .
To start with a healthy deep cleansing routine, the Murad Peeling line includes a series of products for the correct exfoliation of all skin types, even when traveling or in the absence of running water.

An example of this is Rapid Resurfacing Peel, a pack of 16 disposable sachets, capable of effectively eliminating dead cells from the epidermis, i.e. the superficial part of the skin.
Ideal for starting skin regeneration, with the visible result of brightening graying or dull skin, the dual action exfoliator removes, on the one hand, oxidized cells, preparing the skin to fully absorb the active ingredient contained in the wipes.

To give maximum tone and increase facial skin elasticity, Intensive-C Radiance Peel is the treatment with vitamins C, E and glycolic acid, recommended for the prevention of cellular aging caused by free radicals and to brighten dull skin.

Ideal in cases of hyperpigmentation, which occurs following excessive exposure to the sun, Intensive-C exfoliates the skin, rebalancing its firmness and making it smooth to the touch, soft and silky.
Revitalize and regenerate the skin: Murad Anti-age products
After regular and correct daily cleansing, weekly exfoliation and a wellness program, Murad Anti Age products could not be missing, designed for skins that tend to show a progressive loss of tone.

Contrary to what one might think, it is advisable to use serums and creams that fight free radicals even before the age of 30, because the cellular aging process is already underway. There is nothing to worry about, since with the right products it is possible to retain the amount of water necessary for cellular oxygenation.
Even afterwards, to visibly smooth out expression lines and make the skin healthier and brighter, Murad serums are the most suitable solution to combat aging, caused by daily stress and thinning of the epidermis, which slowly tends to lose elasticity.
The exclusive Revitalixir Recovery Serum Murad is a regenerating serum which acts intensively on the entire skin of the face and in particular on bags, dark circles and expression lines.

The active ingredients of Murad serum are caffeine and a powerful extract of Indigofera, together with Peptides, Watercress and Hemp.
This revitalizing mix allows you to increase cell regeneration and give facial skin more tone and elasticity, with tangible results from the very beginning of the application.
The satisfaction of looking in the mirror, even with an unfavorable light, noticing the newfound firmness of the skin, also revitalizes the spirit, making you want to start the day better.
The other Anti Age Murad products include in a capillary way everything the skin needs, in the different stages of life and at different times, including exposure to the sun, travel, sleep at night and during the day.
Based on the type of skin, Murad has developed a profound differentiation of treatments, which include problems such as enlarged pores, acne and related sebum control, signs of aging and other specific pathologies.

Murad's 360-degree commitment
During his long career, Dr. Murad, both personally and through the work of his companies, has made a commitment to his patients and to the ethics that guide his actions, as a scientist but also as an entrepreneur.

As for the people who use Murad products on a daily basis, the commitment is to always guarantee ever higher quality standards, behind which there are the continuous scientific research of a world-renowned dermatologist who, up to now, has visited several than 50,000 patients across the planet.
The well-being and health of the skin are available to all those who wish to take advantage of the experience and quality of a company with a thirty-year tradition, which exists thanks to the hard work of those who never stop believing in the excellence and power of their own body to regenerate itself.

The holistic approach of Dr. Murad, a doctor born in Queens who has dedicated his life to scientific research and the well-being of people, makes accessible a newfound well-being, which daily life constantly jeopardizes, through stress, smog and too frenetic pace.
It is essential to consider oneself, one's body and one's mind as a unit to be preserved, pampered and loved over time, possibly increasingly over the years.
There is no single individual, for Dr. Murad, isolated from the context in which he lives; this means that the way a person perceives himself affects his inner life, but also his outer life.
The story of Professor Murad's life, in this sense, should be a push to take care of oneself, to take care of others in a tangible way and, even more extensively, of the outside world.

In 2019, the company celebrated its thirtieth anniversary of activity; for this occasion, Murad has developed his very first pop-up experience, which celebrates the constant commitment of the doctor, pharmacist and scholar in the achievement of well-being, on a spiritual and bodily level, by everyone.

Murad's commitment to defending animals Since its establishment, Murad Inc. has always underlined its commitment to cruelty-free testing, ie without laboratory tests performed on animals. Such an important issue, which has been emerging worldwide for about a decade, was immediately addressed by Dr. Murad, for whom respect for life must be above the logic of profit.
By using Murad products on a daily basis, therefore, it is possible to have the tangible certainty that no animal has suffered due to painful laboratory tests.
Also in this case, Murad's ethical commitment is a clear message, according to which it is absolutely not necessary to carry out experiments on animals to verify the effectiveness of a serum or a cream on humans.

Murad's vision in Italy and in the world
The vision of a company of Murad's caliber is so powerful because it affects all areas of human life; in fact, it is fundamental in the company philosophy to take the health of the skin as a reference, inserted in the body of a person who lives in a specific context, with the challenges to which the body is continually subjected.

Loving yourself, taking care of yourself and supplementing your diet with foods rich in water and mineral salts; these actions are included in a wellness program which, together with the specific treatment of your skin with Murad cleansers, tonics and serums, allow you to counteract cellular aging of the skin and give brightness, a sign of well-being and vitality.