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Shop Online - Innovative professional products for luxury hair . It has been involved in hair care since the mid-1990s. Alterna was the first company to transform hair care from something necessary into a gesture of pleasant well-being.

It uses only the best and most sought-after ingredients, guaranteeing incredible and long-lasting results. All shampoos and conditioners of this brand are sulfate-free, thus offering a softer and more nourishing texture.

With Alterna, you can rest assured that you have the best products available.

Planethair.it Alterna authorized dealer since 2000