Curl Manifesto
19 items
Kerastase is a line of luxury cosmetics that caters to the needs of women with wavy, curly and frizzy hair while preserving their beauty. Two thirds of women in the world have curly, frizzy or wavy hair. More and more women are embracing their curls and wearing them with pride.
However, having salon-style hair can still be difficult for women who don't have straight hair. That's why Kérastase launches Curl , this new line of 7 high-quality products that address the needs and challenges of women with curly, frizzy and wavy hair. With a unique combination of hydrating, strengthening and defining agents these curly hair products offer intense care.
Frizzy and wavy curly hair requires special attention, in fact it is thinner and more fragile, with a greater risk of breakage, so it needs precise and intense care that can only come from a combination of extreme passion, advanced science and professional competence.
In the past, women with curly, frizzy and wavy hair mostly chose to straighten their hair. But that has clearly changed. On the runways, in movies, on social media and on the streets of cities across every continent, we see more and more women wearing their curls with pride.
The products are enriched with Manuka honey and ceramide. Manuka honey is a wonderful honey from New Zealand, rich in micronutrients that give the right hydration and give a wonderful shine. Ceramide, a patented ingredient developed after 4 years of research, strengthens weak hair and improves damaged hair, perfect products for curly to very curly hair and also for wavy hair that needs definition, hydration and strength.