genesis
Kérastase is tackling the problem head-on with a new range of products designed to help fight the twin causes of hair loss. What young women want is a beauty remedy, something with a pleasant texture and scent; everything they have come to expect from their hair products with hair loss efficiency. They want to help reduce hair loss with a luxurious, science-backed system. Kérastase has listened to their concerns and responded with a modern solution.
WHY HAIR LOSS?
TWO REASONS WHY WOMEN EXPERIENCE HAIR LOSS
NATURAL LOSS : Hair loss is due to the life cycle of the hair, due to external stress and poor use of styling tools, as a consequence the number of strands is reduced and hair devitalized in general.
Every single hair follicle has its own natural growth cycle. At the end of this cycle, the bulb gradually detaches from the scalp and the hair falls out under the shower, on the brush or on the clothes.
FALLING FROM THE BREAK : External factors and daily stressors such as thermal styling and environmental pollution can cause the fiber to weaken. The hair breaks in the middle, creating thinner and weaker hair. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can also trigger inflammation in the follicle. HORMONAL CHANGES Hormonal changes can lead to an impaired hair renewal process. DIET A restrictive diet or overload of certain vitamins and supplements in extreme cases has been linked to hair loss.
Genesis gives your hair and scalp extra care, gives your hair and scalp deep and deep cleansing, leaving your hair smelling good.
CAN HAIR LOSS BE NORMAL?
It is common for people to lose 50 to 100 hairs a day. Since all of our individual hairs have a life cycle in different stages, the hair falls out from random areas around the scalp.
WHEN IS HAIR LOSS CONSIDERED A PROBLEM?
If hair falls out more than the normal daily amount, is concentrated in one area, or results from significant breakage, it is abnormal and needs to be addressed.
IS IT OK TO EXPERIENCE HAIR LOSS BEFORE THE AGE OF 35? IS THERE A LINK BETWEEN FALL AND AGING?
Hair loss before the age of 35 certainly is. There's no reason for hair to fall out more as you get older, but it can result from medication side effects, malnutrition, and disease, which are more common in those of older age.
DO STRESS OR LACK OF SLEEP CAUSE HAIR LOSS?
There are no clear studies linking sleep quality and hair loss, but there is definitely a link between sleep quality and stress hormone levels, and these hormones affect the hair follicle and can lead to hair loss.
WHAT ARE THE CAUSES OF HAIR LOSS?
There are two reasons why this happens: either it is a reaction to external aggressors, or it is a progressive process at the root linked to the natural hair cycle.
IS IT NORMAL TO SEE MY HAIR LOSS WHEN I BRUSH MY HAIR?
We lose between 50 and 100 strands of hair a day, so there's nothing to worry about. Your hair is constantly renewed. On the other hand, if your hair is brittle, actions like frequent brushing or rubbing a towel can sensitize it even more. Piston rings can also cause damage.
THE GENESIS RANGE
1. CLEANSING : Bain Hydra Fortifiant Normal and fine hair gently removes sebum and pollution anti-oily action makes hair easy to detangle, Kerastase Genesis Bain Nutri Fortifiant dry and thick hair Kerastase Genesis gently removes sebum and pollution provides intense nourishment makes hair easy to untangle.
2. TREATMENT: Fondant Renforcateur strengthening fortifying anti-hair loss conditioning, Nourishes the fiber with a light touch, Smoothes, Strengthens and fortifies the fiber to help prevent breakage. Intensive restorative anti-hair loss fortifying mask Provides intense hydration and nourishment Smoothes the fiber Strengthens and fortifies the fiber to help prevent breakage
3. PROTECTION: Defense thermique anti-hair loss action is a strengthening fluid to be applied before drying the hair Heat protection up to 220°C, untangles and hydrates the fiber without weighing down the hair Strengthens the fibers to reduce the risk of hair loss hair due to breakage
4. ACTIVATE: Daily Anti-Hair Loss Strengthening Serum Enriched with native cells of Edelweiss, Ginger Root and Aminexil, This serum helps improve fiber strength to minimize hair loss and maximize hair beauty.
POWERFUL INGREDIENTS: The Genesis range benefits from a unique blend of ingredients renowned for formulas with Ginger Root: Known for its ability to protect against external aggressors, a sought after ingredient for thousands of years. Coming from Madagascar it is often used by the pharmaceutical industry, to preserve its structure and activity. Aminexil 1.5% - Aminexil was first identified by L'Oréal researchers in the late 1980s. It was eventually trademarked as Aminexil® and has since been used in products designed for fine, thin, thinning hair
LESS HAIR LOSS FOR ALL FINE / NORMAL / OILY HAIR
Fine hair can be especially brittle and prone to hair loss. Find true strength in this solid routine.
